Senior Manager, Paid Media
Company: VirtualVocations
Location: Baton Rouge
Posted on: January 28, 2025
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Job Description:
A company is looking for a Senior Manager, Paid Media and Paid
Search.
Key Responsibilities
Develop and implement Paid Search strategies to support enrollment
and revenue targets
Oversee optimization and daily investment management of Paid Search
campaigns
Manage day-to-day oversight and optimization of third-party and
agency resources
Required Qualifications
Bachelor's degree required; advanced degrees or certifications in
marketing or analytics are a plus
5+ years of experience in Paid Media, with at least 3 years in Paid
Search account management
Experience with Google Marketing Platform, Campaign Manager, and
Search Ads 360 is required
Direct experience in new customer acquisition accounts; education
sector experience is desirable
Proficiency in Paid Media Campaign Management and hands-on
experience with Google Conversions API
Keywords: VirtualVocations, Alexandria , Senior Manager, Paid Media, Executive , Baton Rouge, Louisiana
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